The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton

Running a business is becoming increasingly complicated and unlocking sophisticated approaches to delivering company strategy is therefore really key and measuring performance has become a must. Implementing balanced scorecards can make a key contribution in delivering a companies vision. Used correctly balanced scorecards can monitor a diverse but focussed measures as hard and soft variables become ever more important in a companies success

One of only a handful of books that started the ball rolling on the topic – The Balanced Scorecard provides guidance and explanations on what needs to be done to successfully implement this key tool.

Learn the tricks as described by authors Kaplan and Norton as they introduce a new philosophy of management and trace the tools introduction and growth in industry.

Packed with over 300 pages this book can show you how the Balanced Scorecard can make a real difference to your business and both unlock profit and drive organizational improvement

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